For Tradespeople
GuildSelect is a curated directory of the UK's most trusted independent craftspeople. We don't accept applications. We invite people based on data.
Checkatrade is for tradespeople who need more work. GuildSelect is for tradespeople who choose their work.
Before reaching out, we analysed publicly available data on thousands of UK tradespeople. You're here because your business already meets every criterion of the Guild Standard:
A rating that reflects consistent, verified customer satisfaction over many jobs and many years.
Volume matters. 30 or more reviews isn't a handful of friends — it's a genuine record of customer experience.
Established businesses that have stood the test of time. Not a startup; not a one-off.
GuildSelect is a premium independent directory. We showcase a small number of the UK's best-reviewed independent craftspeople in a clean, ad-free space — presented properly, with a narrative profile written by our editorial team.
We are not:
Every profile on GuildSelect was invited. Not one was automatically listed or purchased.
Using your public reputation data — your Google reviews, star rating, trading history, and trade — our team has written a professional editorial profile for your business. It reads nothing like a standard directory listing.
Reply "Yes" to our invitation email and we'll send you a link to preview your profile. Approve it — or ask us to tweak anything — and it goes live. Zero forms, zero setup, zero minutes of your time beyond reading this.
Your profile can go live for free during a trial period. GuildSelect Membership gives you full analytics, direct enquiries, priority placement in search results, the embeddable GuildSelect Member seal for your own website, and an annual profile refresh. There's no obligation during your trial.
Learn about membership arrow_forward"John Davies has been shaping and fitting bespoke joinery in South Wales for fourteen years. His workshop in Cardiff produces everything from period sash windows to contemporary kitchen furniture — all built to commission, all built by hand."
"This is how we present you. Not a form you filled in — a profile our team wrote for you."
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For Members
When a prospective client visits your website, they're already doing their homework. The GuildSelect Member seal — available to all paid members in three colour variants — links directly to your GuildSelect profile. It makes no claims beyond what the directory itself shows: that you were invited, independently vetted by data, and accepted. Some clients will notice it. The right ones will.
Available to paid members. Embed code delivered in your welcome email.
We're not replacing either. Your GuildSelect profile is a third place online where premium clients — people who are specifically looking for quality, not the cheapest quote — can find you. The editorial narrative and Guild Standard mark signal something that a standard business listing doesn't: that someone else looked at your reputation and said "yes, this person belongs here."
Your profile is free to publish and stays free. There's no catch and no time limit on the free trial — we'd rather you see the value before you pay for anything. GuildSelect Membership unlocks full analytics, priority search placement, and a direct enquiry form. We never charge per enquiry or take any cut from jobs you win.
Yes — once live, you can request changes through your dashboard or by replying to our editorial team. For paid members, we refresh the profile annually at no extra charge.
Email us at [email protected] and we'll remove your profile within 24 hours, no questions asked.
If you haven't replied to our invitation yet, the offer is still open. Reply "Yes" and we'll send your preview link today.
Already accepted? Sign in to your dashboard →
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